Give-aways and reception

Two ideas for spreading the word about the services you offer: how do you say thank you to clients and prospects, and how interesting is your reception area?

I visited an accountancy firm recently, and spent a rather tedious ten minutes (my fault, I was early) thumbing through out of date magazines (House and Garden!) and practice brochures that read like the fine print on my washing machine instructions. It reinforced my belief that a waiting room is also a place where you can intrigue visitors with the range of problems you are adept at solving. Wouldn’t it be wonderful, I mused, if the first thing that waiting clients or prospects said when you welcome them in your reception was: I didn’t know you offered that service, or I didn’t know this Making Tax Digital change would affect me, what do we need to do?

Only minor changes are required. What about a video loop setting out current tax challenges and opportunities? Or a range of brochures that set out in easy to read, accessible language the sorts of issues you can help tax payers and businesses deal with?

I can’t help with the video loop, at least not for a couple of months, but I can offer a range of client-facing booklets for 2017-18. Take a look.

The PDF booklets can be added as downloads to your website, printed and displayed in your reception, or emailed to new clients and new prospects as a way of engaging their interest in the services (problem solving solutions) that you offer.

Brand reinforcement and self-promotion should be tackled fearlessly, but with regard to the needs of your customers.

If you have other ideas for dressing up your reception, add a comment to this blog post…

Bob Edwards

Bob has been working with practices across the UK offering novel ways to improve cross-sales and increase new client acquisitions. He is also interested in "step changes" in legislation that offer challenges, and therefore opportunities, for practitioners to provide new recurring and one-off support services to clients.

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