Making time when there is no time

As a professional adviser there is no greater frustration than being informed that although the services you provide are excellent, the customer has no time to implement your suggestions.

In the context of Landmark, this is especially relevant as we sell development ideas and strategies to accountants…

The victim approach

As soon as we believe that forces beyond our control are responsible for stuff not happening, do we become victims of those forces or circumstances?

This may be a particularly relevant interpretation of events especially when it concerns time. After all, we either have time or have no time. Or do we?

Practitioners, and I include myself in this context, are plagued by the need to be productive – finish accounts, finish tax returns, deal with staff or deal with HMRC – there is no time when these constant and unremitting pressures reduce to the point where you can honestly say “I have nothing to do”.

However, the sure signs of being hard done by soon become apparent if we cannot make space for a round of golf or time out with the family or time to reflect on the actions we need to take to develop our practices.

It is this last point that intrigues me.

Making time

The opposing point of view is that you are in control of your relationship with time, and further, that if required to you can make time.

Embracing this notion seems at first glance to be counter intuitive. As mentioned above, we either have time or no time. And yet we are in charge of the process. Could it be that believing we have no time is a choice? And if it is a choice, could we choose how we spend our time rather than react to existential pressures, outside influences that determine how we spend our days?

Watching the clock

Next time you find yourself watching the clock to determine the end of yet another frantic day, consider your options to plan the following days differently. Play with the notion that you can create time and see what happens.

You may be presently surprised by your ability to fit in all measure of activity that opens up new business and personal opportunities. After all, now you are in charge of the clock.

Bob Edwards

Bob has been working with practices across the UK offering novel ways to improve cross-sales and increase new client acquisitions. He is also interested in "step changes" in legislation that offer challenges, and therefore opportunities, for practitioners to provide new recurring and one-off support services to clients.

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