It may well be that you have no interest in developing your practice? We doubt this is true. What is more likely is that you don’t have the time…
What would effortless practice development look like?
Ideally, would it be activity that didn’t take you away from chargeable work? Or if your involvement was required, the time commitment was one or two hours a week?
To good to be true?
To achieve these results you would need a plan; a plan that set out the steps you would need to take to achieve a particular development goal, lets say increase referrals or increase utilisation of your payroll services.
Next, you would require client or prospect documentation that explained the benefits of the service or development process you aimed to promote.
And finally, you would need a willing pair of hands – just a few hours a week – to distribute and follow up this material.
Why bother when you are already busy?
Practitioners provide solutions to problems. The usual problems that firms tackle on behalf of clients are demands to comply with legal and taxation filing and payment deadlines.
Unfortunately, the challenges faced by your clients are constantly changing and simply repeating the delivery of compliance services does not solve these emerging issues. The COVID pandemic is a perfect example of a challenge that requires advisers to up their game and engage on a new level. Merely dealing with compliance needs will not hit the spot.
Which is why responding to these new challenges is so important. They inevitably show up as problems for clients and problems are the bread and butter of responsive firms. They provide the magic bullets for you to consider and shoot down these challenges with strategies to solve clients’ anxieties. Stepping into this wider, more relevant problem solving arena will also make it easier to demonstrate the value of work provided and to charge accordingly.
In our opinion it is necessary to make time to respond to these challenges. If you don’t, your competitors will.
We’ll pay for your time
To demonstrate how you could achieve “effortless” results implementing development strategies for your practice, we would like you to consider the following challenge.
We would like to offer you a fifteen minute call and guarantee that you will hang up the phone with one idea to create additional billing for your practice or a solution to solve a current problem you or your clients may have. If we don’t, we’ll pay for 15 minutes of your time. If you do succeed in implementing the idea or strategy, we will offer you a free pass for 60 days to try out our Fee Builder program. In this way you will be able to roll-out a continuous practice regeneration process without making undue demands on your time.Bob Edwards FCCA – Founder/Director LandmarkPD – February 2021