I believe that the ability to see ourselves as others see us, is wishful thinking as we are condemned to our subjective viewpoint.
Why is this of interest?
If accountants are not viewed by non-accountants in quite the same way as we view ourselves, how can this realisation be of value?
When I first produced video content for accountants I was keen to shape the video presentation based on the comments I received from professionals as part of my market research. I realise now that the videos are intended to anchor visitors to your website and so the opinion of non-professionals is probably of more interest.
What do your website visitors want?
Accountants are driven to look professional and appear to be well informed. Accordingly, I shaped my initial video offerings based on those criteria.
When I later approached non-accountants for an opinion, they were much more interested in bullet points (lack of informed detail) and the entertainment value of the presentation (how did it look). In other words, your site visitors, when accessing video content, want to be visually entertained.
TaxBox has been restyled
I discussed my findings with our video techies and they were very happy to restyle. The video embedded in this post shows you the new look applied to our January 2018 tax planning reminder video for 2017-18.
Like to add similar videos to your website?
We create quarterly videos, on topical issues, at a reasonable price, and with the new styling, will provide an entertaining counterpoint to the endless pages of script and static images.
I am confident that video content is the way to go, and so I am prepared to offer new subscribers, those that sign up before the end of March 2018, free access to the next video “Taxing Times 2018-19” a visual presentation of key issues for this coming tax year including:
- Salary sacrifice
- Regional variations in taxation
- Company profit withdrawal options
- GDPR, and
- Making Tax Digital
Complete our standard subscriber signup form and you will not be billed for your first video to be released in the first week of April.
We offer two levels of subscription:
- TaxBox BASIC – generic versions with no practice branding, or
- TaxBox PLUS – opening stills have your logo and closing stills have your logo and contact details.
Be sure to tick the appropriate box on the order form.